OPPO has named pop star Sơn Tùng M-TP the first brand ambassador for its Find X Series in Vietnam, the company said on October 20, 2026. He will front the Find X10 Series, the newest flagship line in the company’s range, which is set to launch in Vietnam on October 28, 2026 under the slogan “Thật Như Mắt Thấy”, or True As the Eye Sees.
According to the company, the campaign is built around the idea of the “Finder”, a person who keeps searching for and valuing the original beauty of the world. The launch images show the singer away from the stage and inside a forest, using the Find X10 Series to record nature in what OPPO describes as an honest and free manner.
The appointment lands just before Vietnam’s year-end shopping season, when phone makers roll out their most expensive models and compete hardest for attention. Artist ambassadors have become a standard part of flagship campaigns in the country, because high-end phone purchases are driven as much by image as by specifications. With one of the largest young followings of any Vietnamese artist, Sơn Tùng M-TP gives OPPO a direct line to younger buyers from day one.
The choice also fits a camera-led product. In May 2026, the singer drew wide attention with “Come My Way”, a single that experimented with Afrobeats, featured rapper Tyga, and folded Vietnamese cultural imagery such as Xuan Pha masks and a Ly dynasty dragon into contemporary visuals, according to the company. OPPO presents that image-focused artistry as the human counterpart to the Find X10 imaging system.
The Find X line has moved upmarket step by step. The Find X8 Pro carried a dual periscope telephoto system, while the Find X9 switched to a 200MP Hasselblad telephoto camera with a teleconverter lens. In May 2026, OPPO brought its Ultra tier to Vietnam for the first time with the Find X9 Ultra, completing the flagship range in the market. The company entered Vietnam in March 2013 and now operates in more than 40 countries and regions.
For the Find X10 Series, OPPO lists the segment’s first dual 200MP camera system, co-created with Hasselblad, together with the LUMO True-to-Life Image Algorithm, Hasselblad Master Mode and a LUMO color tuning board. On video, the Find X10 Pro Max records 4K at 120 frames per second and 8K at 30 frames per second on all three rear cameras, while the Find X10 offers the same modes on its two 200MP cameras. Both support Open Gate recording, which uses the full sensor area so creators can reframe footage later. The official key visual also points to a triple 200MP camera system and an 8,000mAh battery.
OPPO has not yet shared Vietnam pricing or the full local specification sheet. Even so, the pairing of a first series ambassador with a heavy camera upgrade makes the October 28 event one of the more closely watched flagship debuts in Vietnam this quarter.
