Green SM has signed a memorandum of understanding with 10 strategic partners in Laos, covering banking and finance, telecoms, payments, travel and hospitality. The deals aim to connect platforms and integrate services, expanding the green mobility ecosystem in the Lao market.
Vientiane, November 10, 2026, Green SM has signed a memorandum of understanding (MOU) with 10 strategic partners in Laos across banking and finance, telecoms, payments, travel and hospitality. The agreements aim to connect platforms, integrate services and roll out customer benefits, helping expand the green mobility ecosystem and improve the Green SM experience in the Lao market.
Under the theme “Green Alliance Frontier” (“Where pioneers of the green economy meet”), the signing ceremony marked three years since Green SM officially launched its electric taxi service in the “Land of a Million Elephants”, with the attendance of Nguyen Minh Tam, Ambassador Extraordinary and Plenipotentiary of Vietnam to Laos.
The 10 partners signing MOUs with Green SM are VietinBank Laos, Joint Development Bank Public, MB Bank Laos and Sacombank Laos in banking and finance. Unitel, ETL and Lao Telecoms (M-Money) work in telecoms and payments. Good Media (Bawanli) works in transport and travel. Muong Thanh Luxury Vientiane Hotel and Latsavong Wanda Vista Hotel work in hospitality.
Under the agreements, Green SM and its partners will build on their strengths in technology, services and customer networks to study integrating electric mobility into their existing product and service ecosystems, while developing promotions and customer care programs. Users will gain more ways to access, pay for and use Green SM services on familiar platforms.
In travel and hospitality, the partners will study linking Green SM services with hotel systems and service points, offering convenient transport for hotel guests, tourists and corporate clients. Working with media partners will also open the way for co-branded activities that introduce the service and spread the benefits of electric transport in the community.
One highlight of the program is Frontier Mark, a work in which the mark of each partner joins into a shared symbol, expressing the spirit of cooperation and a shared vision for a green ecosystem in Laos.
Le Thi Ngoc Linh, Chief Operating Officer of Green SM, said: “Green transition is a journey that needs many businesses and organizations across different fields to walk together. With Green Alliance Frontier, we want to build a connecting space where Green SM and our partners share a vision, build on our strengths and find practical cooperation opportunities. By connecting platforms, services and customer networks, we hope to bring green mobility solutions closer to people, and help create lasting value for the community and the Lao market.”
After three years in Laos, Green SM has completed nearly 4.6 million trips. The partnership with 10 strategic partners further expands Green SM’s network, aiming to integrate green mobility with essential services and better meet the travel needs of residents and visitors.
Through multi-sector cooperation, Green SM and its partners hope to widen access to electric mobility solutions, bring more benefits to customers and help advance sustainable transport in Laos.
Why it matters: For users in Laos, the deal means the electric taxi service will show up inside the banking, telecom and booking apps they already use, instead of asking them to install one more app. Booking a ride, paying and receiving promotions inside a single familiar platform makes each trip quicker, especially for tourists and hotel guests visiting Vientiane for the first time. For the market, 10 partners from different sectors signing together shows that electric transport in Laos is moving from a standalone service into part of a wider ecosystem. When banks, carriers, travel firms and hotels all connect to Green SM, green mobility gains a daily touchpoint with residents and visitors alike.
Source: Green SM
