Green SM has launched its Green Winter program, running from November 8 to February 28. Riders get a 25 percent fare cut, while exclusive drivers keep 100 percent of the fare, pay no platform fee, and receive free charging.
Vietnamese ride-hailing platform Green SM has launched its Green Winter program, offering a 25 percent fare cut to riders and a support package for drivers that the company describes as unprecedented. The program runs from November 8 to February 28, covering nearly four months of peak year-end travel.
For drivers, the key point is how pay is calculated. Drivers who register to work only on the Green SM platform receive the full fare of each trip before the 25 percent discount is applied, including 100 percent of transport revenue and the platform fee of 6 percent for cars or 6.7 percent for motorbikes. They also receive free charging worth twice their operating kilometers.
For a driver weighing a switch from a gasoline vehicle to an electric one, four costs decide take-home pay: the cost of the vehicle, operating costs, the platform fee, and the income kept from each trip. The Green Winter program touches three of them at once: the platform fee is waived in full, charging is covered, and transport revenue is shared at 100 percent.
The platform fee is the share a driver pays the app operator on every trip. Under the program, that fee, 6 percent for cars and 6.7 percent for motorbikes, goes to the driver instead for the whole program period. Because pay is calculated on the fare before the discount, a driver's income per trip stays unchanged even though riders pay less.
Charging is the largest operating cost for an electric vehicle driver, growing with every kilometer on the road. The program covers free charging worth twice the kilometers a driver operates, so the allowance grows with actual work. It cuts operating costs directly, unlike bonus programs that only add to revenue.
Full-time Green SM drivers and drivers of partner companies receive extra income worth up to 6 percent of revenue share. Pham Nhat Minh Hoang, CEO of GSM Global, said drivers have a chance to raise their income by 30 to 50 percent, helped by a surge in riders, the 100 percent revenue share, the waived platform fee, and other bonuses and benefits.
Beyond the program, Green SM drivers receive other benefits. Nearly 100 percent of drivers in Vietnam have joined an accumulated accident insurance plan, and health insurance is under study. Drivers also receive health care, a 13th-month salary, discounts on Vingroup ecosystem products and services, and first-aid training.
The program applies nationwide. Green SM is the leading four-wheel ride-hailing platform in Vietnam by market share. As of September 2026, it had completed about 850 million trips and cut more than 800,000 tons of CO2, equal to the greenhouse gas absorbed by 36 million trees in one year.
Why it matters: For drivers thinking about switching to an electric vehicle, the program shows that income depends on more than the price of the car. The platform fee, charging costs, and the revenue share decide take-home pay, and all three are covered for nearly four months. For riders, fares fall 25 percent during the peak year-end season, while more people get to try electric rides. For cities, every electric trip replacing a gasoline one cuts urban pollution, the goal the program sets out to serve.
Source: MarketTimes
